In 2001, 12 projects were subsidised by ECHO in order to promote the awareness
of humanitarian aid. The initiatives are principally aimed at:
· making even more visible the presence of the European Union in humanitarian
crises;
· promoting the solidarity of the European Union towards the victims
of natural disasters and other events such as wars and conflicts through awareness-raising
and information projects;
· increasing the knowledge of humanitarian problems.
“There are races it’s important to take part in, and others it’s
important to win” is the new campaign carried out by the agency Opinion
Leader for ECHO and COSV.
Testimonials of this campaign are two international sportsmen, the Spanish motorcycling
riders Carlos Checa and the Italian Marco Melandri (for further information
about them see websites www.carloscheca.com and www.marcomelandri.it) with a
strong credibility and appeal on the target and with a positive image: young
riders that convey positive values.
The two champions, who ride for different team, have chosen to leave out the
sporting rivalship and to fight together for a better word promoting and supporting
the humanitarian operation carried out by ECHO and COSV.
The television campaign on ECHO-COSV are launched on the European channel EUROSPOT
on the occasion of the 2002 motorcycling season from May to October. The campaign
is aimed at diffusing ECHO’s and its partner’s actions and promoting
a “culture of cooperation”, in particular among the young, who represent
an important audience of EUROSPORT.